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Consumer Research, Marketing Expert #34347

I have 28 years of experience, and specialize in the field of market and consumer research with specific knowledge in the areas of actionable research design, emotional dynamics of consumer behavior. I have published on such topics as research design and consumer emotions. I have recently developed a technique to measure the emotional profiles of marketing content (products, brands, etc.). These are quantitative representations of how targeted consumers emotionally feel about the marketing content both “explicitly” (i.e., feelings they are aware of and willing to share) and, most importantly, “implicitly”, too (i.e., feelings that they are not aware of or unwilling to express).

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