Illinois Ritualistic Consumption, Expert #40140

I have 20 years of experience, and specialize in the field of consumer behavior, with specific knowledge in the areas of ritualistic consumption, advertising and shopping behavior. I have published on such topics as ritualistic consumption, the role of marketing efforts in creating holidays and special occasions and consumer shopping behavior. I managed to successfully publish my way into the marketing field without a Phd in marketing (Phd is in mass communications), and earn an endowed chair in marketing at a big ten university.

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