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Consumer Psychology Expert #54448

I have 20 years of experience, and specialize in the field of marketing, consumer behavior, and consumer psychology with specific knowledge in the areas of trademark infringement, trade dress infringement, brand dillution, consumer comprehension, consumer decision making, consumer confusion, consumer experiments and consumer surveys. I have published on such topics as consumer decision making, consumer judgment, consumer feelings and emotions, consumer confusion about source, brand sponsorship, and sponsorship confusion. I have testified 8 times on topics such as consumer confusion, brand strength, brand dillution, and design and validity of consumer surveys. I am a chaired professor at a Business School, very well cited and respected as a consumer research scholar, and a past President of the Society for Consumer Psychology.

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