CONTACT US
Home > Browse by topic > Consumer Behavior

Consumer Behavior Expert Witnesses

Our consumer behavior experts have worked with industry giants such as Procter & Gamble and Ketchum Communications, have conducted market research studies for various private and public sector companies, have provided expert testimony, and are prolific authors of scholarly articles, college textbooks, and trade books. A few of the areas that these experts specialize in include:

  • Marketing
  • Advertising
  • Consumer products
  • Consumer behavior
  • Consumer affairs
  • Consumer research and lifestyle marketing
  • Children's consumer research
  • Web-based data collection techniques
  • Analyzing verbal data
  • Consumer sciences and retailing
  • Customer relations
  • Customer satisfaction management
  • Consumer packaged goods
  • Food marketing
  • Branding
  • Brand management
  • Consumer psychology
  • Decision making in financial and health services
  • Methods for targeting customer needs
  • Consumer protection
  • Consumer perceptions
  • Internet marketing
  • Product safety
Our consumer behavior experts successfully testified for both plaintiffs and defense in a variety of cases and are prolific authors and lecturers.

Here are a few of our favorite Consumer Behavior Expert Witnesses:

This sample expert has over 20 years of experience, and specializes in the field of marketing, consumer behavior, and consumer psychology with specific knowledge in the areas of trademark infringement, trade dress infringement, brand dillution, consumer comprehension, consumer decision making, consumer confusion, consumer experiments and consumer surveys. Published on such topics as consumer decision making, consumer judgment, consumer feelings and emotions, consumer confusion about source, brand sponsorship, and sponsorship confusion. Testified 8 times on topics such as consumer confusion, brand strength, brand dillution, and design and validity of consumer surveys. This expert is a chaired professor at a business school, very well cited and respected as a consumer research scholar, and a past President of the Society for Consumer Psychology.

 

I have 25 years of experience, and specialize in the field of consumer behavior with specific knowledge in the areas of consumer confusion, data collection and marketing. I have published on such topics as compulsive shopping, materialism and self-control.

 

I have 20 years of experience and specialize in the field of consumer psychology with specific knowledge in the areas of decision making, preferences and choice. I have published on such topics as decison making, consumer preferences and consumer choice. I have testified on decision making, intellectual property, and brand and trademark infringement.

 

I have 25 years of experience, and specialize in the field of marketing with specific knowledge in the areas of survey research, consumer research and information responses. I have published on such topics as information search, consumer decision making and global marketing. I have had 2 Fulbright Awards.

 

I have 25 years of experience, and specialize in the field of marketing with specific knowledge in the areas of consumer behavior, retailing and advertising. I have published on such topics as branding, online consumer behavior and services marketing. I have testified on Lanham Act infringement, store image and consumer research. I am the author of the most widely-used textbook on consumer behavior in the world.

 

Your Case Deserves The Best Consumer Behavior Expert Witnesses

Registered icon

The right expert witnesses and consulting experts can make your case. That’s why we have spent so many hours over the past quarter century making sure our clients have just the right expert team — whether one expert or many, early-stage advice or expert reports and testimony. Across over 50,000 expert search assignments, we have honed a unique, customized approach to identifying, analyzing and connecting with expert talent so you can focus on winning your case.

I have 30 years of experience, and specialize in the field of consumer behavior with specific knowledge in the areas of branding, trademarks and retailing. I have published on such topics as brand equity, trademark dilution and consumer price judgments. I have a broad background of experience and education with 13 years of retail industry experience before I obtained my PhD in business administration with a major in marketing and a minor in experimental statistics.

 

I have 14 years of experience, and specialize in the field of marketing with specific knowledge in the areas of trademarks, deceptive advertising and branding. I have published on such topics as consumer behavior, marketing and branding. I have testified 10 times on topics such as trademark infringement, deceptive advertising and survey methodology. A 2009 study published in a major journal found that I am the one of the top productive marketing professors in the world in terms of my publications.

 

I have 22 years of experience in the field of marketing, with specific knowledge of consumer behavior, advertising and decision making. I have published on such topics as consumer behavior, advertising and decision making.

 

I have 7 years of experience and specialize in the field of consumer behavior, with specific knowledge of Internet use, e-commerce and e-health. I have published on such topics as spam e-mail, Internet information use and depressiion. My research has been featured nationally and internationally on television, radio, newspapers, and magazines.

 

I have 22 years of experience, and specialize in the field of marketing with specific knowledge in the areas of consumer behavior, consumer memory and arousal response to advertising. I have published on such topics as consumer memory, arousal response to fear appeals and female role portrayals in advertising. I have 22 years of academic experience and an extensive publication record. A recent ranking study of advertising scholarship placed me within the top 3% of advertising scholars in the country.

 

I have 17 years of experience in the field of marketing, with specific knowledge of services marketing, marketing management and marketing campaigns. I have published on such topics as experiential education, marketing education and preparing college students for the “real working world.”

 

I have 20 years of experience in the field of marketing, with specific knowledge of advertising, trademarks and consumer behavior. I have published on such topics as marketing, advertising and consumer behavior. I have testified 8 times on topics such as intellectual property rights, trademark confusion and contract violation.

 

I have 15 years of experience and specialize in the field of organizational psychology, with specific knowledge of consumer behavior and human mating behavior. I have published on such topics as consumer behavior.

 

I have 15 years of experience in the field of marketing, with specific knowledge of services, retailing and psychology. I have published on such topics as affect and consumer behavior, and competitive advantage in retail and service experience.

 

I have 6 years of experience in the field of marketing, with specific knowledge of advertising, psychology and e-commerce. I have published on such topics as e-commerce, advertising and retailing.

 

I have 30 years of experience in the field of marketing with specific knowledge of advertising and marketing communications, retailing and tourism marketing. I have published on such topics as enterprise software solutions, the impact of gasoline prices on convenience store consumer spending habits, and acculturation and diversity. I have testified on tourism and attractions marketing and management, as well as enabling legislation for a statewide hospitality tax.

 

I have 20 years of experience, and specialize in the field of marketing with specific knowledge in the areas of consumer behavior, advertising and brand names. I have published on such topics as phonetic symbolism of brand names, bilingual advertising processing and the effectiveness of cigarette warning labels aimed at teens. I prepared an expert witness report in a deceptive advertising case involving misleading advertising copy. The case was resolved outside of court.

 

I have 6 years of experience and specialize in the field of consumer behavior, with specific knowledge of consumer behavior, social psychology and marketing. I have published on such topics as social influence and consumer behavior, consumer behavior and mood, and corporate social responsibility.

 

I have 6 years of experience in the field of retailing, with specific knowledge in the areas of consumer behavior and multi-channel retailing. I have published on multi-channel retailing.

 

I have 15 years of experience in the field of marketing, with specific knowledge of consumer behavior, marketing research and marketing management. I have published on such topics as purchasing and selling behaviors, negotiation strategies and marketing higher education.

 

I have 16 years of experience in the field of marketing, with specific knowledge of franchising, consumer behavior and marketing research. I have published on such topics as franchising, consumer behavior and international marketing.

 

I have 15 years of experience and specialize in the field of consumer behavior and marketing with specific knowledge in the areas of the impact of technology on marketplace relationships, brand communities and collaborative value creation, and integrated marketing communication strategy. I have published on such topics as value creation in brand-centered communities, marketing strategy and consumer-generated advertising.

 

I have 10 years of experience in the field of marketing, with specific knowledge of pricing, consumer behavior and Internet pricing. I have published on such topics as pricing, Internet pricing and consumer behavior.

 

I have 20 years of experience in the field of market research, with specific knowledge of consumer behavior, sociology and ethnography. I have published on such topics as youth research and consumption patterns.

 

I have 18 years of experience and specialize in the field of marketing with specific knowledge in the areas of consumer behavior, branding and advertising. I have published on such topics as consumer perception and choice, strategic brand positioning and perceived value. I have testified on consumer shopping behavior, brand perceptions and brand positioning strategies.

 

I have 4 years of experience and specialize in the field of economics, with specific knowledge of consumer behavior, business strategy and policy. I have published on such topics as consumer willingness to pay, certification and productivity growth.

 

I have 20 years of experience and specialize in the field of psychology and business with specific knowledge in the areas of statistical analyses, decision making and teams. I have published on such topics as goal setting, decision making and consumer behavior.

 

I have 20 years of experience, and specialize in the field of marketing with specific knowledge in the areas of consumer studies, merchandising and internships.

 

I have 30 years of experience and specialize in the field of marketing with specific knowledge in the areas of consumer behavior, advertising, and marketing communication and branding. I have published on such topics as advertising and marketing communication, branding and marketing research. I have testified 40 times on topics such as deceptive advertising and unfair business practices, the likelihood of consumer confusion and branding.

 

I have 21 years of experience, and specialize in the field of consumer behavior with specific knowledge in the areas of advertising, youth and urban consumers, and consumer influence. I have published on such topics as animosity in global product purchase and consumer financial knowledge. I have testified on youth-targeted cigarette ads.

 

Put Our Consumer Behavior Expert Network to Work for You

Registered icon

Our huge network of experts – eminent university professors and practitioners who have achieved renown as thought leaders in their fields – combined with unparalleled research capabilities puts the experts you need at your disposal when and where you need them.

If you’re a litigator or general counsel, we want to put this network to work for you and your clients. Let us know how we can help by calling us at (202) 908-4500 or filling out the form on this page. We’re so confident you’ll love what we do that unless you retain an expert we present there’s no charge!

GET STARTED FINDING THE RIGHT EXPERT WITNESS

Spend your time working with your experts, not searching for them! We're here to de-stress the process of having a great expert witness team so that it’s easy to have the right experts every time. We'll conduct a quick but thorough search and deliver a roster of top candidates for you to review. There's no charge for the custom search — you pay only the hourly rate if you retain one of our experts.

  • This field is for validation purposes and should be left unchanged.

Or call 202-908-4500 or email us.